About Us

About The Cowboy Channel:
The Cowboy Channel is the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel features content focused on ProRodeo, bull riding, roping, reining, barrel racing, and other western sports genres, along with western fashion and music. The lineup also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls.
The network enjoys distribution into 42 million homes on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. In addition, The Cowboy Channel can be streamed online via The Cowboy Channel Plus at cowboychannelplus.com, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package. For more information, please visit TheCowboyChannel.com.

Facebook: @CowboyChannel | Twitter: @Cowboy_Channel | Instagram: @TheCowboyChannel

About The Cowgirl Channel:
Launched in 2023, The Cowgirl Channel is dedicated to women in western sports and the modern-day cowgirl. The Cowgirl Channel serves as the sister network to The Cowboy Channel, the official network of ProRodeo, and in addition to programming designed around the interests of cowgirls, also provides Rural Media Group the opportunity to program more professional rodeo and western sporting events. Together, The Cowboy Channel and The Cowgirl Channel are the foundation for Rural Media Group’s effort to revolutionize western sports and invest in the future of the western lifestyle. For more information, please visit TheCowgirlChannel.com.

Facebook: @OfficialCowgirlChannel