Rural Media Group, Inc. (RMG) announced today that it has partnered with Liga Nacional de Rodeio (LNR) to bring Brazilian rodeo to viewers in the United States. For 2023, there will be a confirmed total of 10 Brazilian rodeos that will air on The Cowboy Channel, including Barretos, one of the grandest events in the world, and Brazil’s most popular rodeo, which takes place every August outside Sao Paulo. The plan is for each Brazilian rodeo to be recorded live with the LNR TV production team on-site in Brazil, and then be turned around in post-production within seven days adding in English commentary to broadcast on The Cowboy Channel and live stream + VOD on its digital platform Cowboy Channel+.
“I have been fascinated by the enthusiasm for western sports in Brazil since first going to Barretos for a PBR event in 2006,” stated Patrick Gottsch, Founder of Rural Media Group, Inc. “Over 80,000 fans packed the stadium that night, all night, and I was hooked. Since then, we have made several trips to Sao Paulo and developed some close friendships in Brazil with leaders in both the country’s broadcast and rodeo industries, who share our passion for agriculture and the western way of life. I am so proud to finally be partners with Marcos Abud and LNR to bring these great Brazilian rodeos to our North American audiences.”
The first Brazilian rodeo, Braganca Paulista, took place this past weekend April 20th-22nd in Sao Paulo and is scheduled to air the week of May 1st on The Cowboy Channel. The schedule is as follows for the 2023 Brazilian Rodeo Schedule on The Cowboy Channel:
1. BRAGANÇA PAULISTA – SP - April 20th-22nd / Broadcast May 1st
2. RIBEIRÃO PRETO – SP – April 29th-30th / Broadcast May 7th
3. CAJAMAR – SP – May 26th-27th / Broadcast June 5th
4. OURINHOS – SP – June 15th-18th / Broadcast June 26th
5. ORLÂNDIA - SP – July 6th-8th / Broadcast July 17th
6. JUÍNA – MT – August 3th-6th / Broadcast August 13th
7. BARRETOS – SP (FINALS LNR) - August 21st-23rd and August 26th / Broadcast September 4th
8. BARRETOS - SP (INTERNATIONAL) – August 24th-27th / Broadcast September 6th
9. IPUÃ - SP – September 7th-9th / Broadcast September 18th
10. ITAQUAQUECETUBA – SP – September 7th-9th / Broadcast September 20th
“We are very proud to be part of this new partnership providing, via LNR TV, a taste of our Brazilian cowboy culture to the United States audience,” said Marcos Abud,” President of LNR. “This opportunity with The Cowboy Channel is a big deal for Brazil and Brazilian Rodeo. Patrick and his team have a true passion for the sport of rodeo and showcasing the talents of Brazilian cowboys. We have a long-term friendship, and I could not admire more his work at The Cowboy Channel.”
More information about the Brazilian rodeo on The Cowboy Channel will be released soon. To stay updated on future programming updates, news, and information, please sign up for our newsletters by visiting www.thecowboychannel.com.
To find The Cowboy Channel on your cable/satellite system,
please visit thecowboychannel.com/find-us-on-tv.