Raised on an almond farm in Central Valley, California, Kirbe Schnoor started a small Angus herd as a child along with her two sisters. By age nine, she was showing livestock on the county, state, and national levels. She served as National Junior Angus Board Chairman. After attending Fresno State, she moved from California to Cowtown to take a job in agricultural reporting and worked her way up to hosting a 30-minute live broadcast show discussing the cattle market and industry fluctuations for Superior Livestock Auction. Now serving as the resident Western Lifestyle Reporter and agricultural host for The Cowboy Channel and RFD-TV, Kirbe has been on location to cover the rodeos’ correlating livestock shows and agriculture interests.
Her commitment to the western world ranges from working with 4H and FFA in caring and raising the animals, to hosting The Cowboy Channel Series “RanchHer”, being a Fort Worth Herd Member, an advocate for cattle industry, as well as promoting western fashion and western lifestyle. Kirbe finds it important to further educate the public on various animal species, ag practices, and ultimately shedding light on the western way of life.