New Year’s 2024 – Special Programming

January 1, 2024

Strike up the band, set the lights, and get ready to raise the curtains! RFD-TV, The Cowboy Channel, The Cowgirl Channel, and RURAL RADIO Channel 147 on SiriusXM kick off the New Year with a not-to-be-missed lineup of eye-popping pageantry.

EquestFest *

9 AM ET | 8 AM CT | 7 AM MT | 6 AM PT

Equine lovers will especially appreciate the splendor of “EquestFest,” the annual precursor to the Rose Parade that celebrates the equestrian units that are participating. Held at the Equidome at Burbank’s Los Angeles Equestrian Center, “EquestFest” goes behind-the-scenes to showcase equestrian performances, exhibit drills and dances, trick riding, roping and a variety of breeds, along with impressive and unique tack and costumes. Some of the units typically participating in the Rose Parade include the Budweiser Clydesdales, The New Buffalo Soldiers, the Marine Corps Mounted Color Guard, the U.S. Forest Service Park String, and several mounted drill teams.

The 2024 Rose Parade Pre-Show **

10:30 AM ET | 9:30 AM CT | 8:30 AM MT | 7:30 AM PT

The 135th Rose Parade, presented by Honda, returns to RFD-TV! The Pre-Show will take you on a behind-the-scenes tour of the floats, performers, marching bands, horses, and myriad other special attractions as they all get ready to take their places in the spectacle that is the Tournament of Roses Parade, held annually in Pasadena, California.

The 135th Rose Parade presented by Honda **

11 AM ET | 10 AM CT | 9 AM MT | 8 AM PT

The Tournament of Roses is America’s New Year Celebration, a greeting to the world on the first day of the year, and a salute to the community spirit and love of pageantry that have thrived in Pasadena for more than 100 years. Multi-award-winning performer Audra McDonald will serve as the 2024 Grand Marshal.

* Also airing concurrently on The Cowboy Channel, and The Cowgirl Channel.
** Also airing concurrently on The Cowboy Channel, The Cowgirl Channel, and Rural Radio Channel 147 on Sirius XM.


AIRING IN LIEU OF RURAL EVENING NEWS:

Muletown in the Round

7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM PT

(Season 2, Episode 3) Host Wynn Varble, and songwriters Mo Pitney and Shane Minor share the stories behind some of their hit songs.

Teton Ridge and The Cowboy Channel are ushering a in a new era of Western sports media