December 14, 2023 (Pasadena, CA) – The Cowboy Channel announced today plans to return to the Tournament of Roses Parade with a dynamic float officially named “Cowgirls Rule”, to celebrate the resilience and strength of western women in sports.
The Cowboy Channel and sister network, RFD-TV, have entered a float in the parade dating back to 2008. Building on the momentum and popularity of western sports and culture, this year’s float design draws inspiration from the networks’ other sister network, The Cowgirl Channel, which launched earlier this year - dedicated to women in western sports and the modern-day cowgirl.
The float honors The Cowboy Channel’s commitment to this endeavor, bringing the sights and sounds of rural America to the heart of Pasadena on New Year’s Day.
Also new this year and in harmony with the parade’s theme of “Celebrating a World of Music: The Universal Language”, the float will feature a special musical performance by Stone Country Records singer-songwriter, Annie Bosko. Bosko, a farmer’s daughter from California, returns home with a growing familiarity to the national spotlight. Earlier this year, she performed the National Anthem at the National Finals Rodeo and will perform her hit radio single “Neon Baby” from her forthcoming self-titled EP from atop the float.
A cavalcade of cowgirls, including world champion riders Hailey Kinsel and Brittany Pozzi-Tonozzi, will usher the float through the streets of Pasadena, just as The Cowboy Channel ushers in the new era of western programming with The Cowgirl Channel. An additional 20 female-riders from the Cowgirl Historical Society will flank the float, adding another element of entertainment as the cowgirls will showcase the athleticism, control, and skill exclusively unique to equestrian sports.
The “Cowgirls Rule” float, designed by Phoenix Decorating, measures an impressive 55 feet long and 20 feet high. Design elements pay tribute to the American cowgirl with extravagant floral arrangements and wildflowers adorning the entire set. The vibrant colors and beauty of the flowers are complimented with props that pay homage to the rugged lifestyle of western sport. Two massive cowboy boots towering over the back of the float have bouquets of flowers and wildlife embedded in them, bringing to life the striking balance of beauty and toughness the American cowgirl represents. A rainbow-colored rope is woven around the float’s perimeter, tying the mesmerizing design together with a common thread. In the center of the float is the performance stage where Annie Bosko and her band are covered by a massive wide-brimmed hat, strung with a rope-lettered banner that aptly reads “Cowgirl”.
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About The Cowboy Channel:
The Cowboy Channel, owned by Rural Media Group, is the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel features content focused on ProRodeo, bull riding, roping, reining, barrel racing, and other western sports genres, along with western fashion and music. The lineup also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls. The network enjoys distribution into 42 million homes on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. In addition, The Cowboy Channel can be streamed online via The Cowboy Channel Plus at cowboychannelplus.com, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package. For more information, please visit TheCowboyChannel.com.
About The Cowgirl Channel:
Launched in 2023, The Cowgirl Channel is dedicated to women in western sports and the modern-day cowgirl. The Cowgirl Channel serves as the sister network to The Cowboy Channel, the official network of ProRodeo, and in addition to programming designed around the interests of cowgirls, also provides Rural Media Group the opportunity to program more professional rodeo and western sporting events. Together, The Cowboy Channel and The Cowgirl Channel are the foundation for Rural Media Group’s effort to revolutionize western sports and invest in the future of the western lifestyle. For more information, please visit TheCowboyChannel.com.
About Rural Media Group, Inc. (RMG):
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV (52 million homes), RURAL RADIO Channel 147 on SiriusXM Radio (33 million units), The Cowboy Channel (42 million homes), and The Cowgirl Channel. RMG networks are distributed worldwide by DBS, telco and cable systems, including DISH, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters are in Omaha, Nebraska; broadcast operations are in Nashville, Tennessee for RFD-TV and RURAL RADIO Channel 147 on SiriusXM Radio, and in the Fort Worth (Texas) Stockyards for The Cowboy Channel and The Cowgirl Channel.
About Annie Bosko:
With a voice that beams like a ray of California sunshine, Stone Country Records/Brown Sellers Brown singer-songwriter Annie Bosko pairs a sound anchored deep in the organic twang of ‘90s country with simple songs told from the heart, preaching equal parts healing and honky-tonk hope. A student of legendary crooners like Patsy Cline with added inspiration from Shania Twain, George Strait, Dwight Yoakam, The Beatles and more, the Californian farmer’s daughter broke out in 2014 with the SiriusXM/CMT hit “Crooked Halo,” bucking the bro-country trend for a traditionally flavored anthem that has now amassed more than 3 million streams. She went on to write songs recorded by Willie Nelson and Jessica Simpson, tour alongside Tim McGraw, Dierks Bentley and Blake Shelton sell out he famed Troubadour and perform on the Grand Ole Opry and at Ryman Auditorium–the fabled Mother Church of Country Music–while also becoming an in-demand studio musician and earning the title Artist to Watch from Rolling Stone Country. After a series of standout collaborations with country icons Vince Gill, Dwight Yoakam and Raul Malo, she is now embracing her true nature for a creative rejuvenation. Working with producers Derek George and Mickey Jack Cones, a new batch of music pairs unapologetic twang, clever wordplay, and deep compassion with her longstanding downhome-diva vocal, capturing the full range of a timeless American art in its purest form. In 2023, Bosko released the powerful-yet-tender ballad “Dandelions” in memory of the victims of Nashville’s Covenant School shooting–a track written alongside Danny Myrick which has now become a beacon of community remembrance and faith. Lost in grief and capturing the reverberating shock of that day’s unfathomable loss, the track has been embraced by the Covenant School families themselves, with all proceeds being donated for their benefit through ACM Lifting Lives. Looking ahead, Bosko will release her five-song EP Annie Bosko on January 5, 2024, featuring sharp-yet-simple, pure-country songs co-written with hit makers like Jeffrey Steele, Bridgette Tatum and more, all aimed at uplifting, inspiring or just singing along with women and country-music lovers everywhere.
Media Contacts:
Mitch Marier (160/90, PR for Cowboy Channel)
mmarier@160over90.com
(704) 493-9975
Joseph Conner (EB Media, PR for Annie Bosko)
joseph@ebmediapr.com
(615) 430-8350