Houston Livestock Show and Rodeo officials announced Thursday that the purse for the 2025 RodeoHouston will increase by $355,500, bringing the total payout to $2,533,500.
Responding to athlete feedback, RodeoHouston has boosted the payout for the Top 4 winners in each of its eight events. The payout per event has risen from $242,000 to $281,500, further elevating the competition’s status.
“As the world’s richest regular season rodeo, we are so proud to say we can now offer a purse of this size to our incredible contestants,” said Chris Boleman, president and CEO of the Houston Livestock Show and Rodeo. “As RODEOHOUSTON continues to maintain its place among top rodeos, we continue to evolve, and it’s one of our priorities to ensure our payout amounts do too. These athletes are among the most competitive in the world, and we are proud to be a rodeo they strive to compete in.”
The event’s structure includes five Super Series, two Semifinals, two Wild Card rounds, and a Championship round. The overall champion in each event will now receive $65,000, a $15,000 increase from 2024.
All of the money earned in Houston will still count toward the PRCA World Standings and NFR qualification.
“In the last five to 10 years, there has been a big shift with more money being added to events and we are thrilled to see that showcased at RODEOHOUSTON in 2025,” PRCA CEO Tom Glause said. “Houston’s unwavering support for athletes and their families during the 20-day competition is invaluable. This financial boost will expand opportunities for rodeo athletes, elevating the sport to new heights.”