Teton Ridge CEO Deirdre Lester and PBR CEO Sean Gleason Talk Historic Partnership

A monumental partnership has formed between the Cowboy Channel and PBR with the sole goal of elevating western sports and it all starts in Fort Worth, Texas.

“You know, our goals for the Cowboy Channel are to elevate all things happening in and around western sports and lifestyle so this announcement, partnering with the PBR and these events, it exactly that,” Teton Ridge CEO Deirdre Lester said.

The Cowboy Channel is now the exclusive home of the Women’s Rodeo World Championships along with the PBR’s Ride for Redemption.

“It’s a great fit. These women have been working all year long, earning points, going up and down the road for a chance to come here and compete,” PBR CEO Sean Gleason said.

A week of women’s rodeo and the PBR’s best bull riders kicks off in Fort Worth before champions are crowned at AT&T Stadium.

“If you can’t be here in Fort Worth to experience it in person we’re going to do everything we can to make it the best possible experience on television,” Lester said.

The Cowboy Channel’s Exclusive Broadcast Schedule (All Times EST)